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wishcycling

noun

  1. The disposal of consumer waste in a recycling bin in the hope of it being recycled, when it cannot or is unlikely to be recycled.

    uncountable

    Some new innovative packaging can’t be recycled, but nonetheless ends up in the single-sort bin through what Keegan calls “wish cycling.”

Where it comes from

Blend of wish + recycling, said to have been coined by Bill Keegan, president of a recycling company.

Adapted from the Wiktionary entry wishcycling (CC BY-SA 4.0).

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