sousveillance
The recording of an activity from the perspective of participant in the activity.
uncountable
No, you’re not always “the product” on social media; sometimes you’re the raw material. Or the employee. Welcome to “sousveillance capitalism.” […] But you see the flow of capital here: viral sousveillance proliferating in an attention economy that benefits large tech firms, further exploited by traditional advertisers as “relatable” content.
Countersurveillance, inverse surveillance.
uncountable
This paper describes using wearable computing devices to perform "sousveillance" (inverse surveillance) as a counter to organizational surveillance.
Veillance by the masses, of the dominant entities.
uncountable
Where it comes from
Coined by Canadian wearable computing researcher and professor Steve Mann, from surveillance and French sous (“under”) (as opposed to sur (“over”) as in surveillance).
Adapted from the Wiktionary entry sousveillance (CC BY-SA 4.0).