pulchronomics
The study of the economics related to beauty.
uncountable
Lookism is a growing area of research interest in economics, termed “pulchronomics”: focus being given to the need to disentangle the confounding variable of levels of productivity from pay penalty and pay premium measures.
Where it comes from
Blend of Latin pulchrum (“beautiful”) + economics. Coined by economist Daniel S. Hamermesh in 2011.
Adapted from the Wiktionary entry pulchronomics (CC BY-SA 4.0).