klyukva
Ignorant stereotypes and tall tales in Western depictions of Russia and Russians.
Intentional klyukva can be dividied^([sic – meaning divided]) into two main kinds: otherization klyukva (e.g., for propaganda purposes – forming the image of the odd and dangerous Other) and pseudo-klyukva (for comical effect). Speaking of pseudo-klyukva and intentional klyukva, you can watch a short Russian parody of American movies portraying Russians (with captions) where many of the abovementioned klyukva ‘brands’ are presented.
Where it comes from
Borrowed from Russian клю́ква (kljúkva, literally “cranberry”), here used as an ellipsis of Russian разве́систая клю́ква (razvésistaja kljúkva, “ignorant stereotypes and tall tales”, an idiomatic expression, literally “highbrush cranberry”).
Adapted from the Wiktionary entry klyukva (CC BY-SA 4.0).