gonzo
Using an unconventional, exaggerated, and highly subjective style, often when the reporter takes part in the events of the story.
I ask Hunter to explain ... Just what is Gonzo Journalism? ... “Gonzo all started with Bill Cardosa ^([sic]), ... after I wrote the Kentucky Derby piece for Scanlan's ... the first time I realized you could write different. And ... I got this note from Cardosa saying, ‘That was pure gonzo journalism!’ ... Some Boston word for weird, bizarre.”
Unconventional, bizarre, crazy.
Nicholson’s Torrance is an evil clown ... Appropriately, pop culture has embraced him as a gonzo antihero: Ads for T-shirts emblazoned with the “Here’s Johnny” Nicholson
Where it comes from
Coined in 1971 by Boston Globe editor Bill Cardoso. Of uncertain origin; OED proposes Italian gonzo (“dolt”) and / or Spanish ganso (“dolt, goose”). The etymology supplied by Cardoso himself (French gonzeaux) is spurious; French does have a similar word gonze, but this is a loan from Italian.
Adapted from the Wiktionary entry gonzo (CC BY-SA 4.0).