etiolate
To make pale and sickly-looking.
She was a very lovely woman in her late thirties, in a silk dress of screaming scarlet that would have etiolated a white woman to bled veal.
To become pale or blanched.
intransitive
Where it comes from
French étioler, from Norman French étieuler, ultimately from Old French estuble (“stubble”), from Latin stupla, from stipula (“straw, stubble”) (English stubble).
Adapted from the Wiktionary entry etiolate (CC BY-SA 4.0).