ensorcell
To bewitch or enchant.
transitive
Not any one of all theſe honord parts / Your Princely happes, and habites that do moue, / And as it vvere, enſorcell all the hearts / Of Chriſten kings to quarrell for your loue, […]
To captivate, entrance, or fascinate.
figuratively, transitive
[A] distinction is drawn between the man who speaks as a friend and the man who acts like one. Not only might someone fail to live up to his words in deed, but he may ‘ensorcell’ or ‘beguile’ (θέλγοι) a fellow drinker, leading him to believe in friendship that is not supported by his conduct.
Where it comes from
From Old French ensorceler (“to cast a spell, enchant; to captivate”), a variant of ensorcerer, from en- (prefix meaning ‘caused’) + sorcier (“sorcerer”) (ultimately from Latin sors (“fate, lot; oracular response”), from Proto-Indo-European *ser- (“to bind”)).
Adapted from the Wiktionary entry ensorcell (CC BY-SA 4.0).