caremongering
The provision of help or the use of social media to offer everyday assistance and positive thoughts.
uncountable
She designed the postcard, which enabled recipients to ask for help with shopping, collecting medical supplies, or a simple chat on the phone, and posted it on Facebook so people could download it and deliver it through their neighbours’ doors. This scheme, and many others like it, became part of a coronavirus “caremongering” movement that spread through towns, cities, villages and countries around the world as people came together to help one another in times of need.
Where it comes from
Blend of care + scaremongering, coined in Canada during the COVID-19 pandemic.
Adapted from the Wiktionary entry caremongering (CC BY-SA 4.0).