captology
The study of computers as persuasive technologies.
uncountable
In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.
Where it comes from
Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies + -ology.
Adapted from the Wiktionary entry captology (CC BY-SA 4.0).