bisociation

noun

1. A blending of elements drawn from two previously unrelated patterns of thought into a new pattern.

   countable, uncountable

   Arthur Koestler's concept of bisociation was introduced in the last chapter to explain how associating two absurd or ridiculous ideas gives rise to humour. Koestler goes on to describe how bisociation may be the key to creativity.

Where it comes from

Blend of bi- + association; coined by Hungarian-British author Arthur Koestler in his 1964 book The Act of Creation.

Adapted from the Wiktionary entry bisociation (CC BY-SA 4.0).

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