anatripsology
The study or application of friction or rubbing as a remedy.
uncountable
He was succeeded by one of his five doctor sons, Walter, a protagonist of the art of anatripsology. Rubbing with brandy had quite a vogue in Malvern.
Where it comes from
Borrowed from Italian anatripsologia, coined by Valeriano Luigi Brera in 1799, from Ancient Greek ἀνάτριψις (anátripsis, “rubbing”) + -λογῐ́ᾱ (-logĭ́ā).
Adapted from the Wiktionary entry anatripsology (CC BY-SA 4.0).